Piggly Wiggly
We Brought Back the Pig
When Piggly Wiggly’s Director of Operations challenged us to "bring back the pig," we rolled up our sleeves and got to work. Our team developed a full-scale marketing concept designed to modernize stores, drive sales through an engaging coupon program, and put the Pig front and center once again. We created everything—TV, radio, digital, billboards, and more. The result? A bold, fresh campaign that embraced nostalgia while pushing the brand forward.
In the end, we ended up getting an engagement in 2025 that built on this concept!
Prospective Client
Piggly Wiggly
Services
Campaign
Media
Consultation
Industries
Retail
Date
March 2024
Problem: Piggly Wiggly wanted to reinvigorate its brand, modernize its store experience, and boost customer engagement through strategic marketing initiatives. The challenge was to reintroduce the beloved Pig in a way that resonated with loyal customers while attracting a new generation of shoppers.
Solution: We took a multi-channel approach, designing a comprehensive coupon program that encouraged repeat visits, revamped store aesthetics to create a more modern shopping experience, and launched a dynamic media campaign spanning TV, radio, digital, and billboards. Every touchpoint reinforced the brand’s unique personality while driving tangible sales growth.
And Then... Well, we gave it our all. The campaign was strong, the Pig was back, and the ideas were fresh. But in the world of marketing, sometimes David doesn’t beat Goliath. A Chicago agency with a bigger name (and, let’s be honest, a bigger invoice) took home the prize.
We’re not bitter. We’re just saying… if Piggly Wiggly ever wants another shot at bringing the Pig back in style, we’ll be here.