Carbliss
The upstart ready-to-drink cocktail born in Plymouth, Wisconsin, Carbliss is the brainchild of an entrepreneurial power couple dedicated to giving people who want to enjoy an alcoholic drink a guilt-free option.
“Liss Is More” Campaign
The Problem
Carbliss was a relatively known beverage in an already crowded ready-to-drink cocktail market. They had a great product but needed an overarching brand message and a new design aesthetic to take it to the next level.
The Solution
To highlight the “zero malt, zero sugars, zero carbs” attributes of the product, P&C rebranded Carbliss with the theme line “Liss is More” highlighting in an ownable way how the product has more of what people want, less of what they don’t.
More Work / Services Provided
Brand Concept and Strategy / Brand Campaigns / Social Media / E-mail / Website Redesign / Point of Purchase / Special Promotions
“James’ team is second to no one on creative. They consistently over-deliver.”
Adam Kroener / President, Carbliss
