Blessings In A Backpack
BIAB is a non-profit organization that provides children experiencing food insecurity with a backpack full of food they can eat over the weekend. It’s a powerful mission that understands how nutrition can help kids gain confidence, have more energy, and improve their performance in school and life.
“Love in A Backpack” Campaign
The Problem
In Waukesha County, food insecurity is an unfortunate reality for many kids. Blessings In A Backpack saw a need to raise awareness and help garner donations by shining a light on the problem with a new website and campaign.
The Solution
P&C asked themselves – while we know that the backpacks for kids are full of food, what do the things in the backpack represent? The question sparked the creation of the “Love in a Backpack” theme, a campaign that identified all the things the food represents, bringing deeper meaning to a complex problem.
More Work / Services Provided
Brand Concept and Strategy / Social Media / Website Design
