Colectivo Coffee
More than just a coffee shop, Colectivo has locations in Milwaukee and Chicago that strive to deliver a great coffee experience. They brew the coffee in Milwaukee and have close partnerships with coffee farmers and coops worldwide. And they pride themselves on being a neighborhood cafe, diverse in clientele, that aspires to bring communities together.
“Meet. Stay. Connect.” Campaign
The Problem
The “Be Yourself” campaign, originally successful in Chicago, needed a refresh to resonate with Milwaukee’s unique community and effectively drive brand awareness and foot traffic in the new market.
The Solution
The refreshed “Meet. Connect. Stay.” campaign localized the messaging for Milwaukee, emphasizing Colectivo as a welcoming community space. Through targeted marketing and events, it connected with Milwaukee audiences, increasing both brand recognition and foot traffic.
“Be Yourself” Campaign
The Problem
While many of their locations are successful, a few need a traffic boost. One such location is their Logan Square cafe in Chicago, which is a bit off the beaten path and could benefit from a boost in awareness.
The Solution
In collaboration with Colectivo, P&C developed a strategy and campaign around the many different types of people welcomed through the doors of Colectivo. Through a bit of tongue-in-cheek humor, the campaign emphasized that this is a place where you can truly be yourself – and all walks of life are welcome.
More Work / Services Provided
Brand Strategy and Planning / Tagline Development / Digital Display Advertising / Website Development and Design /Outdoor Advertising / In-Branch Signage / Radio Script Development /
Video Development