Colectivo
In-store traffic up 10%
We don’t just run campaigns for Colectivo Coffee—we’re taking their brand national. From Midwest to the West Coast. From coffee cafes to retail distribution at Costco and ready-to-drink products at corner markets. Managing all campaign initiatives, paid media, and acting as strategic consultants, we work closely with their team to enhance brand awareness, drive foot traffic, and expand distribution. We’re in their cafes so often, we might as well call it our second office.
Client
Colectivo
Services
Brand Campaign
Digital Campaign
OOH
Photography
Industries
Beverage
Date
2025
Problem: Colectivo wanted to launch a paid media campaign that felt authentically them—not just another generic ad push. They needed a campaign that would resonate with their community and culture, starting in a single Chicago location and potentially expanding if successful expanding to Milwaukee, Seattle and even further.
Solution: Instead of imposing an external creative vision, we listened. We crafted concepts rooted in Colectivo’s identity, ensuring the campaign felt true to their brand, not ours. The result? A highly localized campaign that initially launched in one Chicago location and performed so well that it expanded throughout the entire city—then into Milwaukee and then, the nation.
What started as a paid media relationship developed into a trusted marketing collaboration, helping to launch their ready-to-drink product line and their packaged coffee bean line at mass market retail and throughout the nation. And it all just started over a cup of coffee.
What we appreciate about Pellizzi & Co. is that they’re growing alongside us. They bring fresh perspective without overwhelming us with over-analysis or bloated processes. They meet us where we are and help move us toward where we want to be.