Colectivo Coffee

More than just a coffee shop, Colectivo has locations in Milwaukee and Chicago that strive to deliver a great coffee experience. They brew the coffee in Milwaukee and have close partnerships with coffee farmers and coops worldwide. And they pride themselves on being a neighborhood cafe, diverse in clientele, that aspires to bring communities together.

“Be Yourself” Campaign

The Problem

While many of their locations are successful, a few need a traffic boost. One such location is their Logan Square cafe in Chicago, which is a bit off the beaten path and could benefit from a boost in awareness.

The Solution

In collaboration with Colectivo, P&C developed a strategy and campaign around the many different types of people welcomed through the doors of Colectivo. Through a bit of tongue-in-cheek humor, the campaign emphasized that this is a place where you can truly be yourself – and all walks of life are welcome.

More Work / Services Provided

Brand Strategy and Planning / Digital Display Advertising /Outdoor Advertising / Media Strategy / Video Concepting

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