MCU
Navigating the Future with Marine Credit Union
Marine Credit Union believes in helping members chart their financial course—and we were excited to bring that mission to life.
Working closely with their team, we developed a campaign that positioned MCU as a trusted financial navigator, guiding members from where they are to where they want to be.
The result? A fresh, GPS-inspired campaign designed to connect, engage, and drive action.
Client
Marine Credit Union
Services
Branding
Web
Campaign
Consultation
Industries
Financial
Date
2023
Problem: How do you position a credit union as an active partner in people’s financial journeys—especially in a market filled with big banks and fintech disruptors?
Solution: We created "We Can Get You There", a campaign that leaned into the power of navigation, using the familiar language of GPS apps to make financial decisions feel simple and achievable:
Rusty Bucket → Reliable Ride (Auto Loans)
Cramped Bathroom → Remodeled Space (HELOCs)
Falling Behind → Staying Ahead (Debt Consolidation)
This messaging worked across TV, radio, digital, and outdoor, reinforcing MCU’s role as a trusted financial guide.
We were thrilled with the work and our collaboration with the MCU team, creating a campaign built to make an impact.