Medford
Making Every Dollar Count at Medford Cooperative
Medford Cooperative faced a challenge: competing against big-box stores like Walmart and Costco while changing the perception that local shopping meant higher prices.
Our solution? A comprehensive digital coupon and rewards program designed to drive foot traffic, boost sales, and remind shoppers that Medford offers competitive prices without sacrificing quality.
Client
Medford
Services
Campaign
Media
Technology
Consultation
Industries
Retail
Date
2024
Problem: Many price-conscious shoppers viewed Medford as more expensive than larger competitors. While the cooperative offered superior quality and strong community ties, it needed a way to reinforce its value in a tangible, measurable way.
Solution: We developed The Northwoods Coupon Collective, a smart, digital-first savings program that gave shoppers access to exclusive weekly deals while streamlining the couponing process:
- QR-based, single-scan digital coupons for effortless savings
- Targeted promotions on high-demand essentials like milk, bread, and eggs
- In-store signage, email, and social campaigns to increase awareness and sign-ups
- A seamless landing page and mobile-friendly platform for an easy customer experience
With strategic tracking of engagement and redemptions, this program wasn’t just about offering savings—it was about changing perceptions.
The Work: Our team developed the full strategy, branding, and execution, ensuring Medford could connect with local shoppers on the right channels, with the right message, at the right time.