Piggly Wiggly Midwest
Foot traffic + membership up, brand feeling modern again
We helped Piggly Wiggly Midwest move from “just a grocery store” to “a community staple people want to visit.” Through revamped in-store signage and an upgraded Pig Points campaign, we modernized their brand and reactivated customers—driving more foot traffic and new loyalty signups.
Client
Piggly Wiggly Midwest
Services
Brand Refresh
Campaign Strategy
Signage & In-Store Design
Loyalty Program Marketing
Industries
Retail/Grocery
Date
August 2025
Problem: Piggly Wiggly’s stores were solid, but the brand felt dated. The Pig Points loyalty program was underperforming, and in-store experience lacked visual cohesion. They needed a refresh that would both entice customers back in and re-engage them through loyalty incentives.
Solution: We started by reimagining their signage—wayfinding, window displays, promotional boards—so the stores felt modern, clean, and exciting. Next, we overhauled the Pig Points campaign with fresh branding, messaging, and acquisition tactics (email, in-store push, social) to drive signups and footfall. The combined effect: more people walking in, more registering, and more returning.
