Sellars
Transformed from outdated to full e-commerce
Sellars is a leading manufacturer of cleaning products and supplies based in Milwaukee, WI. They are committed to making fully sustainable products and using recycled fibers and post-consumer waste in their manufacturing process. Their products can be found in big box retailers as well as janitorial/maintenance, industrial, safety, and specialty distributors in North America and Europe.
When they needed to modernize their brand identity and e-commerce platform, we worked side by side with their team to bring the vision to life. From strategy to execution, we provided the structure, creative direction, and hands-on collaboration to ensure their new website wasn’t just an upgrade—it was a transformation.
Client
Sellars
Services
Website Design & Development
Industries
Commercial Goods
Date
January 2025
Problem: Sellars had a strong brand and great products, but their outdated website didn’t reflect their identity or meet modern e-commerce expectations. They knew they needed a complete overhaul, but with so many moving parts, they struggled to get the project off the ground. They needed more than just a website update—they needed a clear vision, a refreshed brand look, and a team to help bring it all to life.
Solution: Pellizzi & Co. partnered with Sellars to refresh their brand identity and lead a comprehensive website transformation. Working closely with their team, we guided the project every step of the way—from strategy to execution—ensuring a seamless rollout. More than just delivering a new website, we helped Sellars navigate the complexities of the process, providing structure, direction, and the confidence to move forward with impact.
"We hired Pellizzi & Company this past year to work with us on a complete refresh of our website including development of a brand-new corporate landing page. They worked closely with us initially to understand site traffic and other metrics, survey our key consumer and trade audiences to better understand how customers were using our site and then, make recommendations to improve not only the look and feel, but navigation for a better user experience. The team of designers, developers and account team were very collaborative, great listeners and were very easy to work with and we have been very pleased with the results to date. We have recently completed the design phase on the main site and are moving on to back-end development and launch in the next couple of months. Pelizzi’s creativity, accessibility, knowledge of the web and digital space, make them a great agency partner and I highly recommend them."
- Michelle Gross, VP Marketing