Winter Services

Winter Services is a premier snow and ice removal company in the winter and a comprehensive provider of landscaping services during the summer months. They serve over 1500 commercial, medical, industrial, and retail facilities across the Midwest and Northeast United States.

“Recruitment” Campaign

The Problem

Every year, Winter Services requires a fleet of temporary workers to help remove snow and ice for clients. The recruitment process is challenging but necessary for jobs to be done quickly and efficiently.

The Solution

Pellizzi & Co. created a social media blitz that used the artistic style and language commonly seen in retro military posters from the early 20th century. The direction cut through the social media scroll and Winter Services found enough temp workers to staff up for the winter.

“Angry Executives” Campaign

The Problem

Winter Services needed an attention-getting way to reach decision-makers within large organizations communicating that they can provide all the snow and ice removal service they need so they don’t have to stress about a snow event interrupting their daily business.

The Solution

Create a series of ads that depict executives frozen solid in ice – and communicating that getting overrun by snow because you are unprepared and procrastinated hiring a snow removal company is not advisable. Winter Services is the answer.

More Work / Services Provided

Social Media: Post Creation, Strategy, and Paid Advertising / Website Development, Design, and Maintenance / Trade Show Graphics / Sell Sheets / Direct Mail

“I’ve had the pleasure of working with James and his company for the past year and a half. From our first meeting together, they listened to our needs and provided solutions that met and exceeded my expectations. They have become an invaluable resource.”

Rod Pflederer / Director of Sales & Marketing, Winter Services
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