Lakeside Pepsi
Bringing a Legacy Beverage Brand Into Its Next 100 Years
Lakeside Pepsi already had the history, the reputation and the relationships. What they needed was a digital presence and campaign platform that made the company feel as strong as the brand it represents. We helped modernize their website, sharpen their image and create a 100th anniversary campaign built to celebrate the milestone while giving partners, customers and prospects new reasons to engage.
Client
Lakeside Pepsi
Services
Brand Refresh
Visual Identity
Website Rebuild
Campaign
Industries
Beverage
Date
2026
Problem: Lakeside Pepsi was a trusted regional bottler with decades of credibility, but its website and marketing presence were not fully reflecting the company’s energy, capabilities or future. They needed a more modern platform that could support partner sales, tell their story more clearly and make a major anniversary feel like a business opportunity, not just a birthday.
Solution: We redesigned their website to bring Lakeside Pepsi into the modern age, making the brand easier to understand, easier to navigate and more compelling for current and future partners. From there, we created a 100th anniversary campaign across digital, billboards and sponsorships, using the milestone to build pride, increase visibility and open the door for new business conversations.
A 100-year story deserved more than a logo. It needed a campaign that honored the past while helping Lakeside Pepsi sell the future.
