Palermos
Palermo’s Gives You MO’—And We Had MO’ Ideas to Prove It
We’re big fans of Palermo’s Pizza. Even bigger fans of the fact that they make great pizza right here in our hometown. So when we got the chance to put together a campaign for them, we went all in.
The challenge? How do we make sure shoppers think of Palermo’s first in the freezer aisle—especially when grocery prices are skyrocketing?
Our answer: MO’. MO’ value, MO’ fun, MO’ reasons to choose Palermo’s.
And while we’re still waiting to see if this one goes from concept to reality, we think the idea is a winner.
Prospective Client
Palermo's
Services
Campaign
Industries
Retail
Date
2025
Problem: The frozen pizza market is packed with competitors, and grocery prices have consumers second-guessing every purchase. Palermo’s needed a campaign that not only reminded people of its quality but also reinforced its value in an economy where every dollar counts.
Solution: We built a campaign around a simple but powerful idea: Palermo’s gives you MO’.
- MO’ of everything. More flavor, more fun, more value.
- MO’ visibility. The tagline works across billboards, social ads, in-store displays, and TV.
- MO’ engagement. Promotions that tie into the Bucks, Brewers, and March Madness, giving fans more ways to score free pizza.
It’s catchy, flexible, and most importantly—it reminds people every time they see it that Palermo’s is the brand giving them MO’.
And Then... Let’s just say this one might not be over yet. We’ve got MO’ hope that Palermo’s sees the power in this campaign. After all, if you’re going to grab a frozen pizza, why not grab one that gives you MO’?