You’ve launched Facebook and Google Ads, but leads aren’t converting. You’re burning through budget without clear results. What’s going wrong? Here are the five most common reasons your paid media strategy is failing—and how to fix them.
1. Poor Targeting
- Many brands rely too much on broad targeting, assuming more impressions = better results.
- Fix: Use first-party data (email lists, website visitors) and layer behavioral and intent-based audiences for precise targeting.
2. Weak Creative & Messaging
- Generic, uninspiring ads don’t capture attention.
- Fix: Test different formats (video, carousel, UGC-style content) and create ad copy that addresses pain points directly.
3. Ineffective Landing Pages
- Driving traffic isn’t enough; your landing page must convert.
- Fix: Ensure your page has a compelling CTA, social proof, and minimal distractions. Optimize for mobile.
4. No Retargeting Strategy
- 97% of first-time visitors don’t convert. Without retargeting, you lose potential customers.
- Fix: Implement dynamic retargeting ads based on website behavior.
5. Poor Budget Allocation
- Brands often spend too much on awareness campaigns and not enough on conversion-focused efforts.
- Fix: Allocate budget based on performance, shifting spend toward high-converting channels.
Paid media isn’t just about throwing money at ads—it’s about smart strategy. If your ads aren’t working, Pellizzi & Co. can help diagnose and optimize your campaigns for real results.