Work Type: Branding



The upstart ready-to-drink cocktail born in Plymouth, Wisconsin, Carbliss is the brainchild of an entrepreneurial power couple dedicated to giving people who want to enjoy an alcoholic drink a guilt-free option.

“Liss Is More” Campaign

The Problem

Carbliss was a relatively known beverage in an already crowded ready-to-drink cocktail market. They had a great product but needed an overarching brand message and a new design aesthetic to take it to the next level.

The Solution

To highlight the “zero malt, zero sugars, zero carbs” attributes of the product, P&C rebranded Carbliss with the theme line “Liss is More” highlighting in an ownable way how the product has more of what people want, less of what they don’t.

More Work / Services Provided

Brand Concept and Strategy / Brand Campaigns / Social Media / 
E-mail / Website Redesign / Point of Purchase / Special Promotions

“James’ team is second to no one on creative. They consistently over-deliver.”

Adam Kroener / President, Carbliss