Work Type: Campaign

Carbliss

May 28, 2024

Carbliss

The upstart ready-to-drink cocktail born in Plymouth, Wisconsin, Carbliss is the brainchild of an entrepreneurial power couple dedicated to giving people who want to enjoy an alcoholic drink a guilt-free option.

“Liss Is More” Campaign

The Problem

Carbliss was a relatively known beverage in an already crowded ready-to-drink cocktail market. They had a great product but needed an overarching brand message and a new design aesthetic to take it to the next level.

The Solution

To highlight the “zero malt, zero sugars, zero carbs” attributes of the product, P&C rebranded Carbliss with the theme line “Liss is More” highlighting in an ownable way how the product has more of what people want, less of what they don’t.

More Work / Services Provided

Brand Concept and Strategy / Brand Campaigns / Social Media / 
E-mail / Website Redesign / Point of Purchase / Special Promotions

“James’ team is second to no one on creative. They consistently over-deliver.”


Adam Kroener / President, Carbliss

Winter Services

May 28, 2024

Winter Services

Winter Services is a premier snow and ice removal company in the winter and a comprehensive provider of landscaping services during the summer months. They serve over 1500 commercial, medical, industrial, and retail facilities across the Midwest and Northeast United States.

“Recruitment” Campaign

The Problem

Every year, Winter Services requires a fleet of temporary workers to help remove snow and ice for clients. The recruitment process is challenging but necessary for jobs to be done quickly and efficiently.

The Solution

Pellizzi & Co. created a social media blitz that used the artistic style and language commonly seen in retro military posters from the early 20th century. The direction cut through the social media scroll and Winter Services found enough temp workers to staff up for the winter.

“Angry Executives” Campaign

The Problem

Winter Services needed an attention-getting way to reach decision-makers within large organizations communicating that they can provide all the snow and ice removal service they need so they don’t have to stress about a snow event interrupting their daily business.

The Solution

Create a series of ads that depict executives frozen solid in ice – and communicating that getting overrun by snow because you are unprepared and procrastinated hiring a snow removal company is not advisable. Winter Services is the answer.

More Work / Services Provided

Social Media: Post Creation, Strategy, and Paid Advertising / Website Development, Design, and Maintenance / Trade Show Graphics / Sell Sheets / Direct Mail

“I’ve had the pleasure of working with James and his company for the past year and a half. From our first meeting together, they listened to our needs and provided solutions that met and exceeded my expectations. They have become an invaluable resource.”

Rod Pflederer / Director of Sales & Marketing, Winter Services